Asterra’s General Trias project to cater young working adults


Millennials, previously known as unprepared or unwilling to settle down, now represent the largest group of consumers—a fact that greatly influences how business operators market their products. Property platform Lamudi, in fact, reports that in its latest study, Filipinos from age 25 to 34 are shaping up to be the biggest demographic of customers and first-time homebuyers.

Indeed, young professionals are wont to go after what they want. Aspiring to live their best lives, they are the fresh faces that bring youthful energy to their workplaces while keeping an eye on the prize: financial independence. The endgame, of course, is to reap its goodies, and among the many perks that await them is the opportunity to purchase a secure and comfortable home in which to live or one that they can use as a source of passive income.

Luckily, Asterra, a new and exciting player in affordable residential condo development, has its eye on such young working adults across the country. A personal project of Vista Land Chairman and real estate tycoon, Manny B. Villar, Asterra is currently enticing those seeking upscale but laidback residential units in midrise condos.

Asterra will initially rise in General Trias, a first class component city in Cavite, a province that is now viewed as an appendage of Mega Manila and as a hotspot for many of the capitol’s workers, students, and settlers. Apart from its close proximity to the metropolis, General Trias is aptly described as “having it all—from patriotism and rich culture, to business, education, leisure, and healthcare—making it an ideal place for Filipinos to live in.”

General Trias soon to be home of Asterra

Asterra in General Trias will offer its future homeowners sleek modern living amid suburban environments that provide naturally beautiful landscapes and verdant green spaces.

Asterra Division Head Debbie Eria affirms this, saying, “We will be close enough to the metro for convenience, but sufficiently distanced from its noise and pollution. Our residents will definitely enjoy better health and well-being in Asterra.”

Eria is also happy to disclose that Asterra in General Trias will tout proximity to lifestyle destinations such as Waltermart General Trias; Vistamall General Trias; Vistamall Dasmariñas; The District Imus; and SM City Dasmariñas. A short commute away will be schools such as Lyceum of the Philippines University; De La Salle, Dasmariñas; The Palmridge School; and Fiat Lux Academe. The General Trias Medical Center completes the holistic community set-up.

Finally, young Filipino professionals will like Asterra’s neat and tastefully designed units with superior finishes and fixtures. In General Trias, these will come with topnotch leisure facilities such as a swimming pool and a gym for the health-conscious; a landscaped garden for those seeking quiet moments of respite; and even a playground for children of young families making their home at Asterra.


Lakwatsera Lovers

Nognog in the City


Philippine Daily Inquirer


Daily Tribune


Compare listings