How is TikTok Revolutionizing Real Estate Marketing?

Tiktok algorithm

TikTok has been making waves in the social media world and for good reason. With its unique short-form video format and endless creative possibilities, it has quickly become one of the most popular platforms among younger generations. But what many people don’t know is that TikTok’s algorithm is a well-kept secret that has been carefully crafted to deliver personalized content to users. And this algorithm has the potential to revolutionize real estate marketing.

Real estate marketing has traditionally relied on traditional methods such as flyers, mailers, and newspaper ads. But with the rise of social media, agents are turning to platforms like Instagram and Facebook to showcase their properties and engage with potential clients. However, TikTok presents a unique opportunity for real estate agents to reach a younger, more tech-savvy audience.

The TikTok algorithm uses a combination of machine learning and user data to deliver personalized content to users. This means that the more relevant and engaging your content is to your target audience, the more likely it is to be shown to them. For real estate agents, this means creating informative and visually appealing videos that showcase properties and expertise.

In this blog post, we will dive into the secret behind the TikTok algorithm and how it can be used to revolutionize real estate marketing. We will explore how real estate agents can leverage the platform to create engaging content and reach new audiences. We will also provide tips and strategies for creating effective TikTok videos and using the platform to build your brand and attract new clients. Get ready to discover the power of TikTok for real estate marketing!

Before delving into the how-tos, it’s possible that some individuals have overlooked TikTok, assuming it is exclusively for the younger Gen-Z demographic or merely a platform for various dance trends. Perhaps they have not yet embraced the TikTok craze, which leads to the question, “What exactly is TikTok?”


TikTok is a social media app that allows users to create and share short-form videos, usually set to music. The app was launched in 2016 by Chinese tech company ByteDance and quickly gained popularity, especially among younger audiences. TikTok’s popularity has exploded in recent years, with over one billion active users worldwide.

Users on TikTok can create videos up to one minute long, using a variety of editing tools and effects to enhance their content. The app also features a “For You” page, which is a personalized feed of videos that the app’s algorithm thinks users will enjoy based on their previous interactions with the app.

TikTok has been praised for its ability to make social media posts create viral trends and for giving a platform to underrepresented groups and marginalized voices. The app has also faced criticism for its handling of user data and concerns over potential censorship by the Chinese government, which has led to calls for increased regulation.

Overall, TikTok has become a cultural phenomenon, with a significant impact on popular culture, music, and social media trends.

How does the TikTok algorithm work?

TikTok’s algorithm is designed to serve users with content that they are likely to be interested in. It does this by analyzing a user’s behavior, including what videos they watch, how long they watch them, and how they interact with them. The algorithm then uses this information to create a personalized “For You” page for each user, which displays content that the algorithm believes the user will enjoy.

The For You page is the most important part of TikTok’s algorithm because it is where most users discover new content. When a user opens the app, the For You page is the first thing they see. The content on the For You page is displayed in an endless scroll, with each video taking up the entire screen. Users can swipe up to see the next video, or they can interact with the video by liking, commenting, or sharing it.

The algorithm takes into account a variety of factors when deciding what videos to show, including:

User interactions:

The algorithm analyzes a user’s behavior on the app, such as what videos they like, share, or comment on, to determine what other videos they may be interested in.

Video information:

TikTok also considers information about the video itself, such as captions, hashtags, and sounds, to understand what the particular video is about and who it might appeal to.

Device and account settings:

The app takes into account factors such as language preference, location, and device type to provide a personalized experience for each user.

By analyzing these factors, the TikTok algorithm is able to provide users with a personalized feed of videos that they are likely to enjoy and engage with.

Boosting Real Estate Engagements on TikTok

Now that we understand how TikTok’s algorithm works, let’s explore how it can be used to boost real estate engagements. The key to success on TikTok is creating content that is engaging and shareable. Here are some tips for creating real estate-related content that will perform well on TikTok:

Showcase Properties

One of the best ways to generate interest in real estate on TikTok is by showcasing properties. You can create videos that feature virtual tours of homes or highlight the unique features of a property example of this is the interior design of the condo. Use music and captions to make the video more engaging, and be sure to include a call-to-action at the end of the video, encouraging viewers to contact you for more information.

Share Your Expertise

As a real estate professional, you have a wealth of knowledge that you can share with your followers. Create videos that offer tips for buying or selling a home, like how does owning a condo will help you save money, or share insights into the local real estate market. By sharing your expertise, you will establish yourself as a trusted source of information and increase the average engagement rate and visibility on the platform.

Collaborate with Influencers

Collaborating with influencers is a great way to reach a larger audience on TikTok. Look for influencers in your area who have a large following and are interested in real estate. You can work with them to create content that promotes your brand or showcases a property. This can be a highly effective way to generate leads and increase your visibility on the platform.

Use Hashtags on your Tiktok Videos

Hashtags are an important part of TikTok’s algorithm because they help the platform categorize content. When you use relevant hashtags in your videos, it makes it easier for users to discover your content. Use hashtags that are related to real estate, such as #realestate or #homebuying, as well as location-based hashtags that are specific to your area.

Engage with Your Followers

Engaging with your followers is crucial for building a loyal audience on TikTok. Respond to comments on your videos, and use the duet feature to create videos that respond to your followers’ content. By engaging with your followers, you will build a sense of community and increase the likelihood that they will share your content with their followers.

After knowing how the TikTok algorithm works, it’s time for us to create engaging videos. Knowing the TikTok algorithm is not enough, if you really want your content to get more views and more engagement rates, the content itself needs to get interesting to get the attention you need.

8 quick tips to help you create engaging Tiktok videos

TikTok is a platform that allows users to create short-form videos and share them with their followers. With the TikTok algorithm, it’s easier than ever to get your content seen by a wider audience. However, it’s important to remember that the videos you post are what really matters. In this last section, we’ll provide you with some tips to help you create engaging TikTok videos that will capture your audience’s attention and keep them coming back for more. So, let’s get started!

1. Find Your Niche

The first step to creating engaging TikTok content is to find your niche. Decide what kind of content you want to create, and who your target audience is. Are you interested in creating educational content, comedy sketches, or dance videos? Once you’ve identified your niche, you can start creating content that is relevant and interesting to your audience.

2. Keep it Short and Sweet

TikTok videos are short-form, with most videos being 15-60 seconds long. In order to keep your audience engaged, it’s important to keep your videos short and to the point. Focus on one idea or concept per video, and make sure that your message is clear and concise.

3. Use Music and Sound Effects

One of the things that set TikTok apart from other social media platforms is its emphasis on music and sound effects. Adding music or sound effects to your videos can make them more engaging and entertaining. Use popular songs or create your own original sound to add personality to your videos.

4. Show Your Personality

TikTok users respond to high-quality video content as well as authentic content. One of the best ways to create engaging TikTok content is to show off your personality and let viewers get to know you. Be yourself, and let your unique personality shine through in your videos.

5. Use Text Overlays

Text overlays are a great way to convey information and add humor to your videos. Use text to introduce yourself, add context to the video, or add captions to your content. Be creative with your text overlays and experiment with different fonts and colors.

6. Use Hashtags

Hashtags are an important part of the TikTok experience. Use relevant hashtags to increase the visibility of your videos and reach a wider audience. Use popular hashtags that are relevant to your niche, and create your own custom hashtags to build your brand.

7. Experiment with Video Effects

TikTok offers a wide variety of video effects, filters, and stickers that can add a fun and creative touch to your videos. Experiment with different effects to find what works best for your content. Be creative and don’t be afraid to try new things.

8. Engage with Your Audience

Engagement is key to creating engaging TikTok content. Respond to comments and messages, and interact with your followers. Ask for feedback and ideas, and incorporate them into your content. Building a relationship with your audience is essential to creating engaging and interesting TikTok content.

In conclusion, creating engaging and interesting TikTok video content takes time and effort. By finding your niche, keeping your videos short and sweet, using music and sound effects, showing your personality, using text overlays, using hashtags, experimenting with video effects, and engaging with your audience, you can create TikTok content that is both engaging and entertaining.


In conclusion, the TikTok algorithm can be an incredibly powerful tool for real estate agents looking to increase their engagement and reach on social media. By creating engaging and informative videos like “The Do’s and Don’ts of First Time Condo Owners” that are relevant to their target audience, agents can leverage the TikTok algorithm to build their brand and attract new clients.

One of the key benefits of TikTok is its ability to help real estate agents showcase their personalities and expertise in a fun and engaging way. Whether you’re showing off a stunning property, sharing tips and advice, or simply letting viewers get to know you, TikTok’s unique video format makes it easy to create content that resonates with your audience.

Of course, in order to truly leverage the TikTok algorithm, it’s important to understand how it works and what factors influence its decision-making. By using relevant hashtags, engaging with your audience, and consistently posting high-quality content, you can improve your chances of getting your videos seen by a wider audience and increasing your engagement.

In addition, it’s important to remember that while the TikTok algorithm can help boost your reach and engagement, ultimately the content you create is what really matters. By taking the time to create videos that are informative, entertaining, and relevant to your audience, you can build a strong following on TikTok and attract new clients to your real estate business.

Overall, TikTok offers real estate agents an exciting opportunity to showcase their properties and expertise in a fun and engaging way. By understanding the TikTok algorithm and creating high-quality content, agents can build their brand, attract new clients, and stand out in an increasingly crowded digital landscape.

Written by JJM

Compare listings